WE ARE NOT NUMBER ONE YET,
SO WE TRY HARDER.

INSKING is America's leading online insurance marketplace with headquarters in Pasadena, California. Our mission is to help people get insurance right by making it easy for them to understand their options, compare quotes, and buy a policy, all in one place.

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Hi, We're INSKING.

INSKING is an insurance marketplace, not an insurance company. There's no shortage of companies out there offering fast or easy coverage, but we think a marketplace is the best way to compare them all - and INSKING combines that marketplace experience with online tools, an expansive educational library, and guidance from real, licensed humans to help you get covered with confidence.

We’re an independent insurance broker, so we get paid a commission by insurance companies for each sale. Insurance commissions are already built into the price of an insurance policy, so you’re not paying any extra for working with us to buy a policy. Our compensation on any particular purchase may vary depending on a number of factors, including the type and size of product, the insurer, and the volume of business we have with an insurer, but we don't push for or give preference to any one insurer over another because of the commission.

We advise businesses and individuals on how to reach their goals. When you partner with us, you’re at the center of a vast network of risk, insurance, employee benefits, retirement and wealth management specialists that bring clarity to a changing world with tailored solutions and unrelenting advocacy.

So you’re ready for tomorrow

Jay Seo

President and CEO

Hotline Consultant

Easy process,
expert support

INSKING provides free quotes tailored to your needs with support from licensed agents, helping you get insurance coverage fast so you can get on with life.

Hear It from Our Customers

White Coat and Earrings

JOSIE LANE

I would do business again

I would do business again with Insking. They have excellent customer service support and they kept me abreast of my situation the entire time.

White Coat and Earrings

MARTIN REED

Very easy to work with

Answered all my questions and helped me make choices and changes to best suit my needs for life insurance. Communications were always informative and timely.

White Coat and Earrings

CARLA JONES

Insking was quick and thorough

Their updates, information, and care were very encouraging in a time were chaos and a lack of transparency seemed normal. Kudos to the staff of Insking.

JESSICA PARKER

Caring Group of Professionals

I received everything promised. I am covered! My family is covered! Such pleasant and thoughtful professionals are here. Way to go Geniuses-Insking!

man 4

JUSTIN ANAN

They were great at keeping me informed

I received everything promised. I am covered! My family is covered! Such pleasant and thoughtful professionals are here. Way to go Geniuses-Insking!

man 8

JAMES KIM

So easy to work with and was blown away

I received everything promised. I am covered! My family is covered! Such pleasant and thoughtful professionals are here. Way to go Geniuses-Insking!